The need for specialist value communication

Successfully communicating the value of innovative healthcare products to payers and influencers presents an unprecedented challenge to the pharmaceutical and medical devices industries. Not only is the challenge becoming more important by the day; it is also growing rapidly in complexity.

While health technology assessment (HTA) submissions are often essential, they are rarely sufficient to optimise product

uptake and return on investment. In most marketplaces, a wide range of non-HTA decision-makers and influencers also need to be reached and convinced of the case for using a product.

Communicating with these stakeholders demands an exceptional combination of skills, encompassing health economics, medical communication, creativity and marketing.

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